financial burden it will impose on young people

Dick Morris: New Campaign Aimed at Young
People Will Defeat Obamacare



WASHINGTON, D.C. -- The League of American Voters and Dick Morris have launched GenHope.com, a powerful Web hub for an intensive education campaign to generate public opinion among young voters to defeat Obamacare.

"The key vulnerability in Obama's healthcare plan is the financial burden it will impose on young people and their families,” said Morris, the chief strategist of the League of American Voters. “It threatens them with jail if they do not either get high cost health insurance (averaging $15,000 per family in premiums) or pay a fine of 2.5 percent of their income to the government. With friends like these, the young uninsured Americans don't need enemies."

The League’s campaign, billed “Generation Hope,” is targeted toward the difficult-to-reach voters, ages 18-29, who don’t watch cable news or closely follow politics. It blends a traditional paid-media strategy on broadcast television with a “new media” campaign powered by a cutting-edge Web operation.

“Voters under 30 are the strongest supporters of Obama’s plan,” said Bob Adams, executive director of the League of American Voters. “Until they learn Obama imposes heavy fines on them, not to mention taxes on wheelchairs, pacemakers, and even breast-milk pumps for working mothers — all to pay for his expensive plan. And that’s just the tip of the dirty needle.”

The under-30 age group gave Barack Obama 66 percent of their vote in the 2008 presidential election, and are the last remaining age demographic group still onboard with the president’s plan.

Seniors originally backed Obamacare, but the League and others launched a national campaign exposing its dangers to the elderly. Almost every national poll today shows seniors strongly oppose Obamacare.

"We believe young voters will wake up to the dangerous reality of Obamacare, just like seniors did," Adams explained.

The League has strong evidence its outreach to young people will work.

A recent League survey found a collapse in support among young voters when they learned the details of the plan.

Under-30 voters backed “the healthcare bill making its way through Congress and supported by President Obama” by a margin of 58 percent to 30 percent, according to the survey.

But when the same groups of voters were provided a fair and unbiased description of the plan, support dropped 13 points to a margin of 55 percent to 40 percent When told specific details of the plan — such as taxes for medical devices, unrealistic cost estimates, rationing for the elderly, and cuts to Medicare — under-30 voters opposed by a margin of 43 percent to 45 percent — a nosedive of 30 points.

To complement its Web strategy, the League is also running a series of TV spots targeted at under-30 voters in keys swings states.

The first ad began airing in four states and is a take-off of the famous Mac commercial. The ad also runs on GenHope.com.

“This is ‘reality-based’ politics, not the ‘make-believe’ fantasy world painted by the White House,” Adams said. “The ‘game’ is over when young people learn just how devastating Obamacare will be for their future and families.”